Falling into the buzzword trap happens even for a professional. The buzz-kill? What differentiates you ends up being expressed in a way that conforms you. Here’s how to avoid the buzzword buzz-kill and truly stand out with your brand communications.
Category: Copywriting Tips
How to write your purpose, mission and UVP statements
Learn what purpose, mission and UVP statements are, how to write them and why they are vital.
Copywriting strategies for 2023: SEO & social
Here are 4 tips to DIY your SEO for greater brand awareness and 4 writing techniques for more powerful copy for stronger brand engagement.
A Canberran winery’s 4-email welcome series
This sequence includes 4 emails, intended to welcome and nurture a new subscriber, with the ultimate goal of converting for an online sale.
The 2 emails you need in your welcome journey
The most important email sequence is your welcome journey. Nurture and convert a new subscriber with just 2 emails, with example subject lines and copy.
How to write email subject lines to boost open rate
When it comes to email marketing, it all starts with your open rate. Here are 4 tips for writing a subject line that will improve your email open rate.
How to write your brand values
Choosing and writing your brand values is essential for your brand storytelling. Here is our simple 3-step model to do so.
Copywriting for social
Instagram, is not Facebook, is not LinkedIn. Here’s your crash course in how to adjust your tone of voice across different social media platforms.