When you work in brand and marketing, a photo shoot usually involves a million shots of you faux-smiling at your laptop or faux-scrolling on your phone.
I use that type of imagery sparingly because firstly, it’s overdone and secondly, there is not much more than what meets the eye.
When I do use it, I’m intentional with outfitting and background to avoid that stark and staged look.
Ultimately, I prefer more unique brand imagery that shares a multidimensional view of both my essence and Fiction’s ethos.
When I choose a visual asset for Fiction, I want it to:
- transcend the industry norm
- extend an invitation to engage with not just another copywriter, but an individual and brand — that ooze personality and offer depth even beyond the words.
The top 3 messages of my essence and Fiction’s ethos that I want to convey are:
- While I specialise in playful, elegant copy that might feel “elevated”, I’m real and grounded to work with. My processes and comms are clear-cut and unembellished.
- I don’t write to only sell and persuade, but to add value, share stories and build connection. Fiction exists at the meeting point of the business of copywriting and the art of writing.
- I’m deeply interested in branding and marketing – but ultimately, it’s creativity and self-expression that I’m passionate about; branding and marketing are just facets of them.
And so, for Fiction’s unique brand imagery, I often use photos of books, pen to paper (or pen and paper), art and the outdoors. I ensure the caption is both relevant to the image and to writing, copywriting or business.
To curate unique brand imagery, first clarify what you want it to communicate.
What are the values with which you approach your work? How could they be visually expressed?
There is no pretence in how I work; I like to keep workflow and communications as simple (yet thorough) as possible and don’t believe in fluff and frills for the sake of it. When it comes to feedback, I work best with honest, unfiltered opinions.
This real and down-to-earth approach, for me, is correlated to my love of the outdoors.
Where do you find inspiration for your best work?
For me, I literally find words that inspire me in books and style (like the product descriptions and hangtags of a streetwear brand).
Art and the outdoors also free my mind up to wonder and crystallise ideas.
If you would like my help in clarifying these concepts and more, I offer 60-minute consultations that are tailored to your brand communications needs.
After the consultation, I’ll deliver a polished PDF to you with a summary of what we went through and actionable next-steps.
To get started, complete the below Typeform so I can understand your needs. From there, I’ll be in touch with what I believe your consultation should address and include.