A guide for non-aesthetic businesses on curating unique brand imagery to do things differently.
Author: thuc
The buzzword buzz-kill
Falling into the buzzword trap happens even for a professional. The buzz-kill? What differentiates you ends up being expressed in a way that conforms you. Here’s how to avoid the buzzword buzz-kill and truly stand out with your brand communications.
How to write your purpose, mission and UVP statements
Learn what purpose, mission and UVP statements are, how to write them and why they are vital.
Copywriting strategies for 2023: SEO & social
Here are 4 tips to DIY your SEO for greater brand awareness and 4 writing techniques for more powerful copy for stronger brand engagement.
365 days around the sun
A celebration of 1-year of running my own copywriting agency and goals for the next 12 months.
An unpopular opinion on Hemingway
An unpopular opinion on Hemingway after reading ‘A Moveable Feast’, lines I DO love from a book I don’t (written by a fellow Vietnamese person) and a celebration of a new client.
Thoughts from the trail on nature, creativity and identity
As written in my journal while sitting on the edge of a rock outcrop, overlooking vast rock fields at the base of Mount Duncan, faces (both ours and the mountains) painted gold by the just-risen sun, with the smell of Aeropress coffee wafting around – plus some beautiful passages by Mary Oliver.
A Canberran winery’s 4-email welcome series
This sequence includes 4 emails, intended to welcome and nurture a new subscriber, with the ultimate goal of converting for an online sale.
When ‘taking care’ creeps into a closed mindset
An update on my reaction and response to the pandemic, 2 years on, as experienced in Canberra, Australia – and lines by Tara June Winch in ‘Swallow The Air’ that need to be read twice (at least) and relished.
The 2 emails you need in your welcome journey
The most important email sequence is your welcome journey. Nurture and convert a new subscriber with just 2 emails, with example subject lines and copy.